MillwardBrown, the New York-based research firm, recently released their 2014 BrandZ rankings and, surprisingly, Google surpassed Apple for the first time as the world’s most valuable brand. Although it had been the #1 brand in the world for the last 3 years, Apple’s brand value dropped 20% this …
Apple News
Apple purchases display tech company LuxVue, spurs new iWatch rumors
There’s been talk that Apple will soon develop a new iWatch buzzing around the Internet for months, but a recent purchase by the electronics giant, of micro-LED display developer LuxVue, has those rumors heating up...again. Mashable recently reported that the company is working on technology that …
New Processors and Lower Price make the MacBook Air an even more alluring Laptop
For anyone that’s been waiting for a reasonable excuse to upgrade their MacBook Air, now is the time as Apple recently not only upgraded the ubiquitous super-light, ultra-portable laptop but also lowered the starting price for their 11 inch model, down to $899. Frankly, the upgrades aren’t going to …
What’s on the board for Apple in 2014?
While they didn’t release any completely new products in 2013, Apple certainly did give the public a number of excellent upgrades including the redesigned Mac Pro, fingerprint recognition technology in their iPhone, and an iPad that was much thinner and lighter than previous models. (The iPad …